About us

Established in 1989 by multiple Emmy award-winning producer Ana Benitez & media executive Ron Karasz, Benitez Karasz is a Full Service Marketing and Talent Agency and our core is 100% Latino. We’re independent, which gives us greater flexibility, creative freedom and the ability to re-direct and re-focus quickly as your needs change. We live and love the bicultural world and the brands we represent.

We are Subject Matter Experts. Not all Hispanics are alike. Benitez Karasz understands the nuances and the trigger points to create effective and relevant creative strategies.

With over 1.3 Trillion in Buying Power, marketing to Hispanics is no longer about being politically correct; it will determine your future business success.  Marketing to Hispanics is no easy feat.  Latinos are one of the most diverse consumer groups in the U.S.  The level of acculturation, language preference, country of origin, idioms, cultural cues etc. all play into the mosaic that comprises the Hispanic Community.

What sets us apart is our thinking.  We are about “BIG IDEAS,” in-depth knowledge and result driven accountability.  We blend “artist-driven” initiatives and leverage “celebrity power” into campaigns with measurable results.

We make it our business to know your business!  When you combine brand knowledge with 2 decades of retail experience and a deep understanding of the Hispanic Market you have a powerful combination.  We’ve worked successfully from coast to coast in the U.S., Mexico and the Caribbean.

When Benitez Karasz is on your side, we are an extension of your team.  We work hand-in-hand with our clients to help them navigate this bi-cultural world.

This thinking penetrates everything we do;  Strategic Planning, Media Buying, Adaptations (in-culture translations),  Celebrity Endorsements, In-store Events and Multimedia Campaigns.